Jane Iredale is the president and founder of Iredale Mineral Cosmetics, a company she founded in 1994 which brought the mineral makeup line jane iredale to the aesthetic industry. She was the first to supply this industry with a line of makeup that had skincare benefits.
Jane has always thought of makeup as an essential part of a woman’s sense of well-being and she wanted to make that easy to achieve. That’s why her mineral powders are a foundation, powder, concealer and sunscreen all in one, and why every product in the line is multi-functional. Her goal is to make products that look good, feel good and are good for the skin. Products must be easy to apply, as well, so that a woman can be her best in the shortest amount of time.